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Social Media Lead

Supra
Full-time
On-site

Who We Are

Supra is pioneering the future of information services in global markets. As an exciting, ambitious, and well-funded startup with unique technical capabilities, we aim to be a future leader in decentralized data. Our team includes professionals, academics, and advisors with experience from leading institutions such as Purdue University, University of Cambridge, University of Pennsylvania, Columbia University, and University of Oxford. Additionally, our industry experience includes prestigious companies like JPMorgan Chase & Co., Qualcomm, ConsenSys, and Binance. Based in Switzerland with a remote-first policy, our globally distributed team spans over 35 countries. We are dedicated to solving the Oracle Dilemma through innovative solutions in consensus mechanisms, real-time data services, decentralized finance (DeFi), and Layer 1 (L1) technologies.

Trust, kindness, honesty, and a commitment to ethical, decentralized technologies are the cornerstones of our culture.

 

What we're looking for

We’re seeking a Social Media & Content Strategy Lead to own Supra’s voice across X, TikTok, YouTube, Instagram, LinkedIn, and emerging decentralized platforms like Farcaster and Bluesky.

This role blends creative strategy, community fluency, and data-driven experimentation to amplify Supra’s presence and shape blockchain’s cultural narrative.

What You'll Do

Content Creation & Execution

  • Create daily content across X, TikTok, YouTube, Instagram/FB, LinkedIn, and emerging platforms like Farcaster, Bluesky,
  • Write platform-specific copy that cuts through noise: threads, captions, scripts, memes
  • Identify and direct viral clips from internally created content for social distribution
  • Direct short-form video content (60-second explainers, Reels, Shorts, TikToks)
  • Execute our Social Playbook
  • Own Supra's brand voice in replies, quotes, and real-time conversations
  • Develop event content strategies for conferences, hackathons, and activations

Testing & Data-Driven Optimization

  • Treat every post as an experiment: amplify what resonates, adjust what underperforms, iterate what shows promise
  • Conduct regular sprints with the Director of Growth to analyze cross-platform analytics, refine tactics, and allocate resources strategically
  • Use social media management tools (Like Sprout Social, Sprinklr, Brandwatch) and internal dashboards to track performance and inform creative decisions
  • Execute platform-specific optimization: adapt to algorithm changes, test new formats, identify emerging trends
  • Exercise sound judgment regarding content strategy, determining which materials to publish, suspend, or amplify based on performance metrics and org
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